Microsoft is outlining a new framework to help organizations design their AI and agent strategies by leveraging the expanded Microsoft Marketplace catalog of apps, agents, and models. The guidance emphasizes choosing between building custom solutions, buying pre-built tools, or blending both to accelerate adoption while maintaining governance and integration with existing Microsoft infrastructure. Marketplace now positions itself as the central hub for sourcing, deploying, and governing AI solutions in the enterprise cloud ecosystem.

Here’s what you need to know:

Why Microsoft Marketplace?
Microsoft Marketplace is the go-to destination for accelerating AI adoption with confidence. Its unified catalog helps you move from concept to production faster—while managing cloud costs and optimizing performance.
Build custom AI solutions your way
Access 11,000+ pre-packaged models and 4,000+ AI apps and agents to create tailored AI solutions. Whether you’re building with pro-code APIs or using low-code tools, Marketplace fits seamlessly into the Microsoft ecosystem.
Buy proven, ready-made AI solutions
Short on time or resources? You can purchase production-ready AI apps and agents that already deliver real business value.
Customise your AI strategy with a blended approach
Most organisations fall between build and buy. A blended strategy lets you extend partner solutions with your own IP , customize what differentiates you, and reuse prebuilt components to reduce engineering effort and speed up time to value.

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