Microsoft’s Dynamics 365 team draws parallels between past tech revolutions—like cloud, mobile, and social—to outline strategic guidance for integrating Copilot and AI agents into modern sales practices. The piece highlights lessons in security, integration, and change management to help sellers realistically leverage AI without losing the human touch.

We've seen it before—major technology shifts that transformed the way sellers work:

Cloud over on-prem
The transition from on-premises to the cloud taught us the importance of scalability, seamless integration, and proactive change management—lessons that are just as critical when adopting AI.
Mobile-first sales
The rise of mobile apps empowered sellers to work from anywhere, at any time, showing that flexibility must go hand-in-hand with standardized tools and strong data security—principles that also apply to AI.
LinkedIn and social selling
The LinkedIn revolution proved that digital relationships can be just as powerful, teaching us to prioritize authenticity, deliver value through content, and measure what really matters—insights we should carry forward with AI.